All Case StudiesThe Smart Beauty Guide
As the world’s largest medical society exclusively devoted to aesthetic plastic surgery, the American Society for Aesthetic Plastic Surgery (ASAPS) engaged Voyager to create better visibility for their member surgeons which— through lead generation—would help them grow their practices. Voyager created the Society’s first-ever, comprehensive, consumer-facing brand experience. Voyager created a variety of consumer marketing tools, including patient brochures, advertising, and website, under the umbrella title of Smart Beauty Guide, which was met with great success by the Society’s plastic surgeon members and consumers alike.
Enthusiastically embraced by ASAPS’s elite members, a record-breaking number of collateral materials have been sold, leading to the Society’s highest-ever product sales. Further, the Smart Beauty Guide website was honored by PR News with the best nonprofit website award and averaged over 70,000 unique visitors per month, with 11+% of those initiating searches for surgeons in their area, accomplishing the Society’s lead generation goals.
